Foundations of E-commerce & Digital Marketing

Beginner to Master Level Course

Hands-on Training Practical Work.

Batch Duration

6 Months

Class Duration

3 Hours



Who can join


Online Training


Class Time

Depends on Available Slot

0333 45 0333 0

Instructor Information

Muhammad Zohaib Ayub
Google Certified Digital Marketer
SEO, Certification from California, American University

He has great expertise in SEO, Google Ads, Social Media Ads, and web development in WordPress, Shopify, and Wix. He has more than Five years of experience in digital marketing. Mr. Zohaib Ayub has a great portfolio in the relevant field and he has been working on different multiple projects.

Summary Of Course

With Shopify, you can build and customize an online store and sell in multiple places. You will learn Shopify Back hand basics, and customization.

WordPress is a content management system (CMS) that allows you to host and build websites. You will learn how you can handle your e-commerce store on WordPress.

Search Engine Optimization (SEO) Beginner to Expert Level. On-Page & Off-Page.

Google Ads, Display Ads, Search Ads, Video Ads, Shopping Ads

Social Media Marketing, Facebook Ads, Instagram Ads, Snapchat Ads, Twitter Ads

Track your Website Data from Different Tools. Help to improve your sales and reach.

Create attractive banner designs for your website and Ads Designs

Training about Sales & Leads Management, tactics about attract customers

How to manage E-commerce orders, Orders booking, Packing, and Cash on Delivery Accounts.

Course Summary

Foundations of E-commerce & Digital Marketing course designed by Muhammad Zohaib Ayub (Google Certified Digital Marketer
& E-commerce). He has 7 years of experience in the Pakistani e-commerce market. He runs different international brands’ e-commerce stores in Pakistan.

E-commerce is an online business model in which a business sells products and services to consumers over the internet. It is one of the fastest-growing segments of the internet economy. Nowadays this model uses different platforms like WordPress, Shopify, Wix, etc, and e-commerce apps.

  • There are many reasons for e-commerce businesses to succeed.
  • First, e-commerce provides a quick and easy way for customers to purchase products from a variety of businesses.
  • Second, e-commerce allows businesses to sell products to customers all over the world.
  • Third, e-commerce is a cost-effective way to sell products.
  • Fourth, e-commerce allows businesses to track customer behavior and trends.
  • Fifth, e-commerce allows businesses to build a customer base quickly.
Copy of Digital Marketing (1)

Ecommerce & Digital Marketing

Ecommerce has revolutionized the way people shop, providing consumers with the convenience of being able to purchase products from the comfort of their own homes. Online businesses can reach a wider audience than traditional brick-and-mortar stores, expanding their market reach beyond geographical boundaries. This allows companies to reach new customers, increase their customer base, and ultimately drive sales growth.

Another significant benefit of ecommerce is reduced operating costs. Traditional brick-and-mortar stores have many associated expenses such as rent, utilities, and staffing costs. Ecommerce eliminates these costs, allowing businesses to operate more efficiently and effectively. Additionally, ecommerce platforms can collect valuable customer data, such as purchase history and browsing behavior, which can be used to inform business decisions and improve the overall customer experience. Famous CMS WordPress, Wix & Shopify are available.

Benefits of Ecommerce:

  • Convenience – Ecommerce allows customers to shop anytime, anywhere with internet access.
  • Increased Reach – Online businesses can reach a global audience, expanding market reach.
  • Reduced Operating Costs – Ecommerce eliminates costs associated with physical storefronts.
  • Data Collection and Analysis – Ecommerce platforms can collect valuable customer data to inform business decisions.
  • Improved Customer Experience – Ecommerce platforms can personalize the shopping experience and offer better customer service.
Certification of Ecommerce and Digital Marketing

Digital Marketing and Ecommerce Connection:

Digital marketing plays a crucial role in the success of e-commerce businesses. Digital marketing strategies can be used to attract new customers, increase brand visibility and awareness, enhance the user experience, retain customers, and drive sales growth. For example, search engine optimization (SEO) can be used to improve a website’s search engine ranking, making it more visible to potential customers. Social media advertising can also be used to reach new audiences and drive traffic to the ecommerce website.

Ecommerce and digital marketing are closely connected, with digital marketing efforts playing a crucial role in the success of ecommerce businesses. Ecommerce provides consumers with the convenience of online shopping and allows businesses to reach a wider audience, reduce operating costs, and collect valuable customer data. Digital marketing strategies, such as SEO and social media advertising, can be used to attract new customers, increase brand visibility, and drive sales growth.

  • Customer Acquisition – Digital marketing strategies, such as search engine optimization (SEO) and social media advertising, help ecommerce businesses attract new customers.
  • Increased Visibility – Digital marketing can increase brand visibility and awareness, driving traffic to the ecommerce website.
  • Improved User Experience – Digital marketing efforts, such as website design and mobile optimization, can enhance the user experience and increase conversions.
  • Customer Retention – Digital marketing strategies, such as email marketing and targeted advertising, can be used to retain customers and drive repeat purchases.
  • Data-Driven Decision Making – Digital marketing campaigns generate data that can inform e-commerce strategy and improve business results.